El Paso · June 6, 2027 · Community partners

Bring your people.
Build the race.

Badass Human Race is built by the communities that train, run and show up together. Bring your gym or run club into the experience and give your people a challenge worth rallying around.

3,000Competitors in 2026
10,000Nearly 10,000 people onsite
One crewTraining, racing and finishing together
More than race day

Turn your community into part of the course.

This is not limited to putting a logo on a banner. Your group can train athletes, build a team, lead a race-day moment and help people cross the finish line.

Athlete lifting a weighted bar during the Badass Human Race
For gyms and fitness communities

Train them.
Challenge them.

Use the race as a goal your members can work toward together, then bring your coaches and energy into the event itself.

  • 01Host an official race-prep workout
  • 02Build a gym team and compete together
  • 03Own or support an obstacle or water station
  • 04Coach inside the Badass Ready Zone
  • 05Receive community-partner recognition
Partner as a gym →
A group running together through Downtown El Paso during the Badass Human Race
For run clubs and crews

Set the pace.
Bring the energy.

Give your runners a new kind of challenge and turn race day into a shared experience for the whole club.

  • 01Lead a shakeout run or community meetup
  • 02Create a club race team or dedicated wave
  • 03Take over a cheer zone or course station
  • 04Volunteer together and support athletes
  • 05Be featured in community content
Partner as a run club →
Choose how you show up

Ways to get involved.

We will shape the right role around your community, capacity and goals. You can participate before the event, on race day or both.

01

Build a team

Recruit your members, train together and take on the course as one crew.

02

Host a workout

Create an official preparation session, shakeout run or community meetup.

03

Own a moment

Bring your identity and energy to an obstacle, water station or cheer zone.

04

Coach athletes

Help participants warm up, move safely and feel ready before their wave.

05

Volunteer together

Put your team where athletes need encouragement, direction and support.

06

Tell the story

Share training, team and race-day content that gives your community visibility.

Simple by design

How it works.

Start with a conversation. We will help define a role that is valuable to your people and useful to the race.

01

Tell us about your crew

Share your group size, focus and what your community enjoys.

02

Choose your role

Pick a training, team, course, volunteer or content opportunity.

03

Build the plan

We align the timing, responsibilities and promotion together.

04

Rally your people

Bring the energy before race day and carry it through the finish.

El Paso 2027 community partners

Your crew belongs in this.

Tell us who you represent and how you want to participate. We will follow up with the strongest fit for your community.

TAKE ON EL PASO 2027

Ready for your next earned finish?

Buy Tickets ↗
Bring your crew →