Starting Arena
Own the corrals, countdown, announcer energy and athlete send-off.
Best fit · Apparel · Footwear · Wearables · Financial servicesPut your brand inside the moments athletes and spectators remember—before the start, through the challenge, at the finish and into recovery.
The race is only one part of the day. Every transition creates a real brand moment—from athlete preparation and spectator challenges to the hero finish, product trial and recovery.
Each opportunity can be shaped around your category, audience and goals. Category exclusivity, content, sampling and lead capture are available by agreement.
Own the corrals, countdown, announcer energy and athlete send-off.
Best fit · Apparel · Footwear · Wearables · Financial servicesCoach-led mobility, light cardio, equipment demonstrations and athlete preparation.
Best fit · Equipment · Gyms · Fitness apps · WearablesSpectator competitions, leaderboard moments, prizes and permission-based lead capture.
Best fit · Energy · Technology · Equipment · LifestyleOwn the hero moment with finish ramp, music, screens, announcer mentions and content capture.
Best fit · Hydration · Apparel · Automotive · TelecomCompression, massage, mobility, hydration and premium post-race care.
Best fit · Recovery tech · Healthcare · WellnessSampling, chilled service, product education and trackable bounce-back offers.
Best fit · Electrolytes · Water · Protein · SnacksHigh-traffic premium activations, product discovery, retail and local services.
Best fit · Outdoor · Beauty · Nutrition · Retail · ServicesPremium gifting, guest care, local storytelling and a distinctive Texas lifestyle moment.
Best fit · Lifestyle · Hospitality · Gifting · Financial servicesWe build the scope around the brand’s objectives, footprint, product, category and desired level of visibility.
Lead one of the event’s most visible experiences with named designation and a custom program.
Create a branded experience that people can try, join, photograph and share.
Meet race-day guests through a focused commercial booth or approved community presence.
Named designation, website placement, signage, stage recognition and race-week communications.
Premium footprint, demonstrations, product trial, challenges and hospitality.
Professional photography, video moments, social features and reusable activation assets.
Samples, demos, appointments, QR scans, opt-ins, redemptions and post-event reporting.
For Texas and national brands, a coordinated two-city partnership can carry the same consumer idea across both markets while adapting the execution to each venue.
Ask about two-city partnerships →Tell us about your business, goals and the experience you want to own. We will review your information and recommend the strongest El Paso, Austin or two-city opportunity.
Ready for your next earned finish?